Pakistan Idol – The Final Note

The wait is over and the people have spoken! The inaugural season of Pakistan’s biggest music competition has come to an end and Zamad Baig has emerged as the first Pakistan Idol.


After months of searching for a voice to represent the nation, judges Bushra Ansari, Ali Azmat and Hadiqa Kiyani went auditioning through the cities of Pakistan and choosing a final 24 to compete in the show. After weeks of seeing some thrilling musical performances it came down to the last two, Mohammad Shoaib and Zamad Baig, and the finale certainly didn’t disappoint.


As if the performances from the judges themselves weren’t enough to get the crowd on their feet, special performances from legends like Abida Parveen, Ustaad Hamid Ali Khan and Sajjad Ali just took the excitement to a whole new level. And even after all this excitement the show was far from over. There was one last guest to arrive, a singer who has started to make an impact internationally as well, Ali Zafar. Demanding a Pepsi in return for performing and calling out Ali Azmat on to the stage to perform with him, both of these stars sang their latest rendition of the Pepsi jingle, Dil Maange Abhi, and gave the crowd their money’s worth for coming out to watch the nation’s first Pakistan Idol being crowned.


After a set of thrilling music performances and emotional montages came the moment of truth. Over a million Pakistani’s had cast their votes and Zamad Baig emerged as the winner. As part of his winnings he received a brand new Honda Aspire, Rs. 2.5 million and as a steppingstone into his career he also received a music contract worth millions from Pepsi.


Pepsi was also first on the scene to congratulate Zamad Baig as the first Pakistan Idol, airing their new TVC starring the young musician and revealing him to the world right after the Grand Finale ended.


The brand has always been a strong promoter of music in Pakistan. It has been known to give a lot of rising stars and music the opportunity to grow. Famous names such as Ali Zafar, Strings & Vital signs have all been associated with Pepsi and the brand has done its part in helping the Pakistani Music Industry to grow. The Pakistan Idol project was similar to Pepsi’s previous work in the music sector, finding musical talent and providing it with a platform to present itself to the world.


It wasn’t an easy journey to say the least. Thousands of voices from all over the country competing for the most coveted music title of the country, and finally one of them has come through. Through this project Pepsi has given us a small insight of the musical talent in Pakistan, and with more seasons of Pakistan Idol to come, we can expect to see more and more of such talent.  Once again congratulations to Zamad Baig for being titled the first Pakistan Idol and kudos to Pepsi for continuing to do amazing work for the music industry in Pakistan.

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